Every year, the capital city of Suva on the island of Viti Levu transforms into a hub of excitement and festivity as it hosts the Hibiscus Festival. Known as the “mother of all festivals” in Fiji, this event has been a beloved tradition since its inception in 19561. After a hiatus of five years, the festival is making a grand return from August 31st to September 7th, 20242.
The Hibiscus Festival began as a modest one-night event organized by the Hibiscus Festival Association with support from local government and Fiji Airways1. The inaugural Miss Hibiscus, Liebling Marlow, set a high standard for what has since become an iconic event in Fiji. Over the years, the festival has grown into a week-long extravaganza that attracts both locals and tourists, celebrating the rich cultural heritage and community spirit of Suva1.
The festival is a vibrant showcase of Fijian culture, featuring a variety of activities and events that cater to all ages and interests. Here are some of the highlights you can expect:
Beyond the entertainment and festivities, the Hibiscus Festival has always been a platform for addressing social issues and promoting community welfare. Various non-profit organizations and community groups use the festival as an opportunity to raise awareness about important causes, such as health, education, and environmental conservation1.
The 2024 Hibiscus Festival marks a new chapter in its storied history. Under the guidance of the Suva City Council and the Hibiscus Standing Committee, the festival is set to revive the spirit of festivity and community that has always defined it1. The theme for this year, “Where Beauty Blooms, Suva Shines,” encapsulates the essence of the festival and its role in showcasing Suva as a premier destination1.
Special Administrator and Hibiscus Standing Committee Chairperson, Mr. Opetaia Ravai, expressed his excitement about the festival’s revival: “After a lapse of five years, we are delighted to bring back the Hibiscus Festival. This year, we invite everyone across Fiji to join us in Suva to celebrate the essence of what the Hibiscus Festival is all about: celebrating the rich cultures of Fiji and promoting the many attractions that Suva has to offer”1.
The Hibiscus Festival is more than just an event; it is a celebration of Fiji’s vibrant culture, community spirit, and rich heritage. As it returns this year, it promises to be a dazzling spectacle that brings together people from all walks of life to celebrate the beauty and diversity of Fiji. Whether you’re a local or a visitor, the festival offers a unique opportunity to immerse yourself in the heart and soul of Suva.
So, mark your calendars and get ready to experience the magic of the Hibiscus Festival from August 31st to September 7th, 2024. It’s an event you won’t want to miss!
